I spend dozens of hours a week monitoring forums, reading new and updated patents, brainstormingwith SEO colleagues, and conducting usertesting.com surveys all to find out what users (and Google)want to see from recipe bloggers and their content.
Many recipe bloggers have been following poor SEO advice and copying others. Once they start following the right SEO advice, these bloggers can retire, buy second homes, leave emotionally-draining jobs, and literally change income tax brackets!
So the next time you see a long recipe post slot online that has a backstory and more “personal anecdotes” than necessary, give that blogger some grace. Most likely, it’s not their fault. Hey, at least you got a kick-ass chocolate chip cookie recipe for free!
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